cms

WordPress Development Agency

WordPress development by EltexSoft. Headless CMS, custom plugins, REST APIs, WooCommerce. Free Stuff Finder API (2M+ installs). $50-99/hr senior.

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EltexSoft is a WordPress development agency that builds headless WordPress backends, custom plugins, REST API extensions, and WooCommerce solutions. Our WordPress work includes Free Stuff Finder, where WordPress serves as the API backend for a mobile app with 2M+ installs. We are not a theme shop. We build WordPress as infrastructure for larger products. $50-99/hr.

What we ship

The Work

We Don’t Build WordPress Marketing Sites. We Build WordPress as Infrastructure.

Most WordPress development agencies build marketing sites from themes. Install a theme, add plugins, customize colors, launch. That is not what we do.

We build WordPress as the backend infrastructure for larger products. Free Stuff Finder uses WordPress as the CMS and API layer for iOS and Android apps with 2M+ installs. WordPress manages deal content, coupon data, and affiliate partner feeds. The mobile apps consume this data via custom REST API endpoints built on top of WordPress’s native API.

That is the WordPress work we do: headless backends, custom plugins with real business logic, API extensions for mobile and SPA frontends, and WooCommerce customization that goes beyond what off-the-shelf plugins support.

EltexSoft is a WordPress development agency. 35-50 senior engineers. Headquartered in Lisbon, Portugal. Engineering team in Ukraine. Founded in 2015.

What We Build With WordPress

Headless WordPress

WordPress as a CMS with a completely separate frontend. The editorial team uses the WordPress admin they already know. The frontend is React, Vue, Next.js, or Nuxt.js, talking to WordPress via the REST API or WPGraphQL. The result: editorial simplicity plus modern frontend performance.

Free Stuff Finder is the production reference. The WordPress backend serves deal content to native mobile apps. Content editors manage coupons, deals, and featured offers in WordPress. The mobile apps pull that content via API, cache it locally with Realm, and display it to 2M+ users. The WordPress admin is the CMS. The mobile app is the frontend. They never touch each other’s codebase.

Headless WordPress makes sense when your editorial team already uses WordPress, your content model is relatively standard, and you want a modern frontend without retraining your content team. It does not make sense when your content model is highly structured and relational, where Sanity or a purpose-built headless CMS is a better fit.

Custom Plugin Development

Plugins built for your specific business logic. Custom post types with structured meta fields. Admin interfaces that match your workflow. API endpoints that serve your mobile app or SPA exactly the data it needs. Hooks into third-party services (payment processors, CRMs, analytics, affiliate networks).

We build plugins as standalone, testable, documented code modules. Not as a series of functions dumped into a single file. The plugin should be maintainable by the next developer, not just the one who wrote it.

WooCommerce Customization

WooCommerce is the most popular ecommerce platform in the world. It handles standard ecommerce well. Where it needs custom development: non-standard checkout flows, custom payment gateway integrations, subscription billing, variable product pricing based on business rules, and multi-vendor marketplace extensions.

We build WooCommerce when the standard configuration plus plugins covers 80%+ of the requirements. When the custom 20% becomes 50%, we recommend a custom platform (Laravel or Django) instead. We will tell you which is which before you commit budget.

WordPress Performance

WordPress is not slow. Poorly configured WordPress with 40 plugins, unoptimized images, and no caching is slow. We fix that.

Redis object caching. Varnish or nginx FastCGI caching. Database query optimization (slow queries identified and fixed). Image optimization and lazy loading. CDN configuration. PHP OpCache tuning. Server-level optimizations that cut page load times from 4 seconds to under 1.

WordPress Migration

Migrating to headless (keep WordPress admin, replace the theme-based frontend with React/Next.js). Upgrading PHP (5.x→8.x with compatibility testing). Moving hosting providers (shared→VPS→cloud). Database optimization and cleanup. Security hardening.

Also: migrating away from WordPress entirely. When a product outgrows WordPress, we migrate to Laravel, Django, or Astro with a different CMS. Our own website used to run on Nuxt + Contentful. We rebuilt it on Astro + Sanity. We are not WordPress-or-nothing.

When to Use WordPress and When Not To

Use WordPress when: your editorial team knows it, your content model is posts/pages/categories, you want the largest plugin ecosystem, or you need a headless CMS backend that non-technical editors can operate without training.

Don’t use WordPress when: your content model is highly structured and relational (use Sanity or Strapi), your application is primarily transactional rather than content-driven (use Laravel or Django), or you need a static marketing site with no editorial features (use Astro or Next.js).

We build on all of these platforms. We recommend WordPress when it is the right tool and recommend against it when it is not. Our website runs on Astro. That should tell you something about our honesty.

What It Costs

Senior WordPress developer (dedicated): $50-99/hr.

By project type:

Custom WordPress plugin: $5K-$20K, 2-6 weeks.

Headless WordPress backend with API: $15K-$50K, 2-4 months.

WooCommerce store with custom checkout: $20K-$60K, 3-5 months.

WordPress performance optimization: $3K-$10K, 1-3 weeks.

WordPress migration (PHP upgrade + hosting + security): $10K-$30K, 2-6 weeks.

Compare to US WordPress agencies at $100-$200/hr. Our $50-99/hr rate with senior engineers delivers 40-60% lower cost.

Who We Are

EltexSoft is a boutique WordPress development agency. 35-50 senior engineers. Headquartered in Lisbon, Portugal. Engineering team in Ukraine. Founded in 2015.

WordPress clients include Free Stuff Finder (2M+ installs, WordPress as API backend). We also build with Laravel (our strongest backend framework), React, Django, Vue, iOS, and Android.

5.0 Clutch rating across 30+ verified reviews. 200+ five-star Upwork reviews. Top Rated Plus and Expert-Vetted agency status (top 1%). Average client engagement: 3+ years.

30-minute technical call. Bring your WordPress performance problem, your headless CMS question, or your WooCommerce customization requirements. We’ll tell you what we’d build and what we wouldn’t.

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FAQ

Common questions

What kind of WordPress work does EltexSoft do?
Headless WordPress (CMS backend with separate frontend), custom plugin development, REST API extensions, WooCommerce customization, and WordPress performance optimization. We are not a theme shop. We build WordPress as infrastructure for larger products, not marketing sites from templates.
What did you build with WordPress?
Free Stuff Finder uses WordPress as the CMS and API backend for iOS and Android mobile apps with 2M+ installs. WordPress manages deal content, coupon data, and affiliate partner feeds. The mobile apps consume this data via the WordPress REST API. This is a production-scale headless WordPress deployment.
Is WordPress good for headless CMS?
Yes, for the right use case. WordPress has a mature REST API and WPGraphQL support. It is the most widely understood CMS in the world, which means your editorial team can use it without training. The trade-off: WordPress was not designed headless, so custom API development is needed for complex content models. For new projects, we also recommend Sanity (which we use on our own site) when the content model is complex.
How much does WordPress development cost?
A custom WordPress plugin costs $5K-$20K. A headless WordPress backend with API development costs $15K-$50K. A WooCommerce store with custom checkout costs $20K-$60K. A full WordPress migration (hosting, PHP upgrade, security hardening) costs $10K-$30K. EltexSoft charges $50-99/hr.
Should I use WordPress or a different CMS?
Use WordPress when your editorial team already knows it, your content model is standard (posts, pages, categories), and you want the largest plugin ecosystem. Use Sanity or a headless CMS when your content model is complex and structured. Use a static site generator (Astro, Next.js) when editorial features are not needed. We build on all of these and recommend honestly.
Can you migrate my site away from WordPress?
Yes. We migrate WordPress sites to headless architectures (keep WordPress as CMS, replace the frontend), to Astro or Next.js with a different CMS (Sanity, Contentful), or to fully custom platforms when WordPress is the bottleneck. We evaluate whether migration is worth the cost before recommending it.
Do you handle WordPress security?
Yes. PHP version upgrades, plugin auditing, vulnerability patching, file integrity monitoring, hardened wp-config, restricted file permissions, and WAF configuration. WordPress security is primarily about keeping PHP and plugins updated and not installing plugins you don't need.
Can you build WooCommerce multi-vendor marketplaces?
Yes, but we'll be honest: WooCommerce multi-vendor (via plugins like Dokan or WCFM) works for simple marketplace models. For complex multi-vendor platforms with custom commission logic, vendor onboarding, and advanced order routing, a custom solution (Laravel or Django) will serve you better long-term. We build both and recommend based on the actual requirements.
How long does a WordPress project take?
A custom plugin takes 2-6 weeks. A headless WordPress backend takes 2-4 months. A WooCommerce store with custom checkout takes 3-5 months. A WordPress performance optimization project takes 1-3 weeks.
Who owns the code?
You do. Full work-for-hire assignment. Custom plugins, theme code, API extensions, and all configuration belong to you from day one.

Tell us what you're building.

One business day reply. From an engineer, not a sales rep.

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